Madam President

Beth "BeeBee" Farlow

Introducing our CEO, Beth, a beacon of leadership and inspiration who serves as the guiding light for our team. Hailing from Bluefield, West Virginia, Beth's musical foundation began to blossom during her time at James Madison University. Her passion for music, combined with her tranquil, serene, and insightful demeanor, resonates deeply within the farm and all who encounter her.

​

Beth's nurturing personality is a valuable asset that perfectly aligns with the farm's nurturing spirit. Her ability to create a welcoming, supportive environment sets the tone for our team and our cherished family store. With Beth at the helm, we consider ourselves lucky to have her leading the way and steering us towards success.

​

Driven by her love for the farm and the transformative power it holds, Beth's visionary leadership ensures that every aspect of our operations reflects the nurturing values we cherish. Her dedication to creating a tranquil and serene atmosphere not only permeates the farm, but also extends to the experiences we offer to our visitors.

​

Beth's insightful demeanor guides our decision-making process, ensuring that we make choices that align with our core values and resonate with the needs of our community. Her wisdom and thoughtful approach help us deliver remarkable customer service and curate a collection of products that reflect the farm's essence.

As the embodiment of the farm's nurturing spirit, Beth understands the importance of creating a space where people can feel welcomed, supported, and inspired. Her vision and dedication provide the foundation for our team to deliver on our promise of warmth, passion, and attention to detail.

Farm Superintendent / Director of the Dirt

Jeff Farlow

Allow us to introduce Jeff, the esteemed farm owner and superintendent, lovingly known amongst the team as the "Director of Dirt." Hailing from High Point, North Carolina, Jeff's passion for the land and his unwavering commitment to the farm make him an indispensable member of our team.

​

After pursuing his education at Appalachian State University, Jeff ventured into the world of service, enlisting in the US Navy. During his time in the Navy, he honed his expertise in nuclear engineering, a skillset that would later prove invaluable in his career. Jeff's dedication and precision were put to work on a submarine, where he delved deep beneath the sea, serving his country with distinction.

​

Today, Jeff finds solace and joy on the farm, immersing himself in his "happy place." Whether he's hiking through the picturesque landscapes or driving the tractor, his unwavering commitment to the land and its wellbeing is evident in every step he takes.

Jeff's expertise and hands-on approach bring a sense of unparalleled craftsmanship to our operations. His deep understanding of the land, paired with his relentless pursuit of excellence, ensures that every aspect of our farm is meticulously cared for.

​

Jeff's love for nature and his keen eye for detail inspire our team to continually strive for greatness. His leadership encourages us to embrace the serenity and beauty of the farm, forging a deep connection with the land we hold dear.

​

Jeff's passion for the farm is infectious. His dedication and unwavering commitment serve as an inspiration to all who work alongside him. Under his guidance, we continue to cultivate a space where nature thrives, astounding experiences come to life, and visitors feel a profound connection to the land.

Commander-in-Chief of the Chaos

Hannah Farlow

Meet our COO, Hannah! Hannah's upbringing revolved around horses and farms, instilling in her a deep love and appreciation for the beauty of rural life. Throughout high school, she dedicated herself to competitive horseback riding and veterinary medicine, honing her skills and expanding her knowledge.

​

Eager to pursue her interests further, Hannah enrolled at the University of Kentucky, where she embarked on a journey of scientific exploration. She majored in Agricultural and Medical Biotechnology and became involved in numerous medical research projects, showcasing her dedication to growth and discovery.

​

Following her move to Asheville in 2017, Hannah's passion for design and sales led her down a different path. She delved into the world of interior design, channeling her creativity and eye for aesthetics to craft captivating spaces. Her sales skills added yet another dimension to her expertise, helping clients envision and create their dream environments.

​

However, the allure of her rural upbringing proved irresistible. In April 2022, Hannah's deep-rooted connection to the farm called her back, and she returned to her roots to work full-time on the farm.

​

Today, Hannah's multifaceted role encompasses various aspects of our operations. As our COO, she expertly manages the intricate details of our daily activities and orchestrates incredible experiences for our guests, creating unforgettable memories and moments of connection. 

​

​Hannah's unwavering commitment and versatile skill set are a testament to her deep-rooted love for the farm. We consider ourselves fortunate to have her as an integral part of our team, ensuring that every detail of our cherished family store reflects the warmth, passion, and attention to detail that we stand for.

Maestro of Multitasking

Shannon McGuire

Shannon is more than just our office manager; she is a versatile and integral member of our team. Her responsibilities extend beyond her job title, as she keeps things running smoothly throughout the farm. From pre-arrival guest communication to event coordination, marketing management, and lending a hand wherever necessary, Shannon's contributions are integral to the farm's success. Her dedication and unwavering work ethic are greatly valued by everyone, and she is seen as an irreplaceable member of our team. Despite not being related by blood, Shannon is considered a cherished and irreplaceable part of our family.

Farm Foreman / Architect

"Uncle Richard" Thomas

Richard, Beth's elder brother, brings a one-of-a-kind touch to the farm. With most of his adult life spent in Roanoke, Virginia, he lived on a small farm and achieved remarkable success in architecture until his retirement in 2022. Richard's architectural prowess extends to the creation of Beth and Jeff's beautiful home and he has rendered invaluable contributions to many other farm projects. His expertise, combined with his quick-witted, humorous personality, makes him a valuable member of the team. We greatly appreciate Richard's insight and wealth of knowledge which he generously shares with us. 

Chief Delegator

 Thomas Farlow

Thomas's childhood revolved around sports and athletics. He excelled at lacrosse and played for four years on varsity in high school before continuing his pursuits at Lenoir-Rhyne University, where he earned his bachelor's in business. Thomas is currently working in sales and pursuing his MBA. He utilizes his education to offer a new standpoint on the day-to-day operations of the farm. We are looking forward to having Thomas on the farm more once he completes his studies!